Does It Matter If Google’s Messaging App Is “Smart”?

Google’s new messaging app, Allo, has a unique feature called “Photo Reply” that uses machine learning to understand what a shared photo depicts and suggests comments for users to reply back with (Google Research Blog).

Screen Shot 2016-05-18 at 2.50.07 PM.png

“Photo Reply” is the only feature that distinguishes the app from other messaging apps, and it only saves users the hassle of typing.

For the most part, Allo‘s interface resembles other messenger apps (especially Facebook’s Messenger,), making the app’s smart feature seem less recognizable.

allosmart-replygoogle.png

So if Google just wanted to add one new messaging feature, wouldn’t it be better for them to integrate this feature across various platforms instead of limiting it to one app?

For instance, this feature would prove to be a great addition to social media platforms that already have a large network of users that share photos.

In particular, integrating “Photo Reply” into Facebook’s comments section and Messenger will give users the opportunity to either choose from sending user-generated text, smartly-generated text, or graphical (GIFS, stickers, emojis, etc.) replies to photos.

 


 

Citation

“Aw, so Cute!”: Allo Helps You Respond to Shared Photos.” Google Research Blog. Google, 18 May 2016. Web. 29 May 2016. <http://googleresearch.blogspot.co.uk/2016/05/aw-so-cute-allo-helps-you-respond-to.html&gt;.

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